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About Us

Based out of Charlotte, North Carolina, Wallflower Event Co. is an event design & coordination company specializing in weddings & events. We are driven by the goosebumps from the greatest moments in every event - from the walk down the aisle, to a killer speech, to the grand exit of a newly married couple surrounded by the people who love them most. We love being the wallflowers of your event, where you are the star while we work behind the scenes to ensure your event is everything you ever dreamed it to be. We design each event by taking everything that makes our client who they are, and embedding it into every last detail. And as far as we are concerned - the more outside the box the better. Our clients crave unique and interesting events and we want to cater to their every event desire. We love the ability to wake up everyday and work on the most incredible projects for the most amazing people.

Raechel Hamm
  • I love organized timelines, to-do lists and spontaneity all that the same time. 

  • I cannot survive a day without coffee.

  • My labrador retriever, Palmer, is the shining light of my life.

  • I believe petting a dog is a really good way to handle stress.

  • I LOVE champagne, and the moments in life that call for it.

  • I have the BEST best friends (including the lady I work with), who make me the best version of myself.

  • My favorite moment of a wedding is right before the bride makes her entrance into the ceremony. 

  • I am obsessed with my family.

  • I am a New England girl, born and raised, but the South has my heart. 

  • Events are the high in my life, and I can't wait to assist with yours!

Co-owner and Event Designer
Madison Rubenstein
Co-owner and Event  Designer
  • I love the South, from collard greens to cows in my backyard, and am a born-and-raised Charlottean. 

  • I cannot survive a day without some mascara.

  • I think books are ALWAYS better than the movie - but I love a good movie too.

  • Give me a margarita on the beach and that's my paradise!

  • I believe in planning every detail of life, from weekly menus to vacations, but I can be spontaneous every once in a while!

  • My favorite travel destination is Europe, especially for all the food!

  • My passion for events is only trumped by my love for dogs, like my Golden Retriever, Ellie.

  • My favorite moment of a wedding is seeing the groom's face when he sees his bride for the first time.

  • The best part of the design process is creating a vision board for my clients!

Raechel Florals
Kari and Cody Wedding
Madison and Raechel portrait
Madison Europe
Madison and Raechel